Right now, half of marketing Europe is out of office. Plans in drawers, projects on hold, "we'll pick it up in September."

That pause is expensive. Marketing compounds like money does: the sooner you invest, the sooner interest starts earning interest. Every week your plan sits in the drawer is a week of returns you never get back, and never will.

A while ago I came back from holiday, opened a questionnaire for a client, and found 120+ answers waiting. Three weeks of customer research, finished, while nobody was working. More than enough to build a full customer journey on. And better than that: it was proof. Not "I think our customers want this". 120 people saying it themselves.\

The objection I always hear: "I can't start something big right before the holiday." Correct. So don't start something big. Start something that runs without you.

What we actually did, in one afternoon: wrote the questions, sent the survey out, and - this is the crucial part - tested it end to end. Nothing kills compound interest like coming back to an error message. Then we closed the laptop and left.

This is the whole idea behind The Marketing Harvest 🍒: small moves now that compound into proof your MT can't argue with. The first cohort starts October 6, and there are 10 seats. 

Book your free 20-minute fit call → https://calendly.com/stefanverhoeve/fit-call

One click. Takes less time than clearing your holiday inbox.

Every small win is a harvest,

Stefan “chill working mode” Verhoeve